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The Case of Initiating Product Changes
Every client in the system could be upgraded or downgraded by our in house sales representatives. The way this would
work is that if a client has a specific product, sales can access their products page and request a product change and a new
"order" would be sent to the client for their approval.
The Case of a New Leads Manager
There was a way for our clients to view their incoming leads, in the form of calls and emails. The calls that were made
to their call tracking number, and the web leads were nothing but web forms on their advertising websites that we provided them
The Case of a Structural Engineer
We planned a redesign of the brand, website and the online identity of a construction company in Chicago, IL in 2008.
From the get go, we needed new business cards, letter heads, logo, and a fresh new start to the company's web presence. As
a Creative Director at
The Case of a 'News' Redesign
Back in 2007, a left aligned Times Union website was in need of redesign. We had tracking for most pages, and we knew we
had to create a site flow which not only follows every news reader's process of visit, but to give each user what they need
The Case of a New Content Management System
We always had a content management system that took our client's data and filled it on website templates. These templates were developed
in a markup known as free marker template (FTL). It was an arduous ask to create a few hundred templates
The Case of an Ad Campaign Builder
In 2010, one of the biggest initiative for our company was to reduce the time and effort of client services setting up advertising campaigns for
our sponsored search clients. What used to take 4-6 hours via a user interface that was designed back in 2007, the goal was to drastically
reduce that time to under an hour. That was much of what we started off with.